TODAY | March 26, 2014
>>> you know you're out there. you have a great idea for a product that you're sure would be a huge hit but you have no idea to see that through.
>> one mom turned her need to save toilet paper into a multimillion business. she says you can do it too.
>> she is the author "the mom inventor's hand book ." toilet paper was your issue.
>> i invented the tp saver. the thing that's incredible, i needed to use the yellow pages to find resources to bring this to market.
>> show us how it works.
>> just like that. it holds it.
>> so the kids can't pull it. it's so simple. a lot of people don't know the steps.
>> what did you do when you had the idea?
>> i used the yellow pages because google didn't exist. this book takes you from concept to selling your product and gets it on store shelves.
>> you have other ideas. what are ideas we have over here?
>> these are women featured in the book. this is the bog bag. a mom tired of getting sand in her bag at the beach. she created this. it's durable and you can wash it off, hose it off. to have a great day at the beach.
>> let's say she has this idea in her head. does she immediately get it patented so nobody can steal it? what are the headlines?
>> first step is do market research . make sure there's enough market for enough to purchase the product.
>> you'll have to spend money in this process?
>> definitely. the second thing is patenting. this is definitely not the first step. it's often a common mistake. it may not be necessary. then the third thing that you want to do is get funding. the opportunities today are incredible through crowd funding, micro lending , online loans. it's totally changed. in selling it's so much easier today through retail and selling online catalogs .
>> let's bring in cute going.
>> tell us about this.
>> quincy is wearing the duty pack. the science teacher created this. it's for when the dog does his business. the bag goes directly in there. carry your keys, purse.
>> hard to see, but the side pockets.
>> the dog does the carrying.
>> the dog is comfy wearing that in.
>> the dog is comfcomfy. it's like a saddle.
>> they like helping out.
>> what do we have here?
>> this carry her. light weight doll carrier to hold 18 inch moms. this was invented we a mom carrying her daughter's a doll. this is a way for kids to have fun, put a backpack on and carry their dolls.
>> great. so sweet.
>> so many good ideas and a how to which is important.
>> quincy was adopted here a