TODAY

TODAY   |  March 26, 2014

Movie ticket prices could soon drop

Ticket sales have dropped 11 percent since 2004. With an average movie ticket price at $8, more and more people are staying at home and streaming movies.

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This content comes from Closed Captioning that was broadcast along with this program.

>> when was the last time you guys saw a movie in an actual movie theater ? sitting at home or watching it on an ipad.

>> other than that, it's been years.

>> well, apparently we're not alone. ticket sales have dropped 11% since 2004 . average price of more than $8. folks are saying, you know what, i'm going to stay home, i'm going to stream my movies.

>> considering a unique proposal to set aside one weekday every week for a special day long discount. they're testing that some time this year. would you go for $3?

>> i would go, but if they mopped the floors just once a month. i don't want to hear my feet sticking to the floor.

>> that's nasty.