TODAY | March 25, 2014
>> what is the first thing you do after you finally wake up? all right. a lot of people check your e-mail, right?
>> but we get bombarded with so many, how can we make sure your e-mails get ready by the person you're sending them to? first, use the word "you," instead of i had so much fun last night, make it about the other person. that will make most people think, i've got to read that. thank you for a great trip. thank you, grab the reader's attention. skip the bland lines like formal report for review and go right to i need your feedback. keep it short, avoid subject lines like when are we finally going to catch up? because the answer's usually never.
>> in favor of let's do lunch.
>> you know, my favorite subject line is just you. people will always open that.