TODAY | March 13, 2014
>>> pope francis was elected the leader of the world's catholics. a wall street journal poll states they believe the pope has strengthened their faith and the catholic church .
>> all you have to do is listen. in one short year pope francis has changed the conversation about the catholic church . at loyola university , chicago, they talk about him in theology and business classes.
>> what did your marketing class think of pope francis brand management ?
>> thinks it's great. they all agreed that the pope certainly is changing the image of the church.
>> he gets high marks from these student faith leaders who think of francis as one of theirs because the pope from argentina is a jesuit, like the priest who runs their school.
>> reporter: he does a very good job representing our generation or the community i have here a loyola.
>> in our generation people can identify with him because he just talks about how to love each other.
>> jorge was one of 3 million people on rio's beaches for the pope's mass.
>> reporter: he gets down to the people and just talks to them where it's normal, not look up to the visionary stuff.
>> a message he delivers in his italian or his native spanish.
>> reporter: to be able to hear and speak spanish and for my mom to understand it and my family to understand it, it's just so important to me.
>> being a gay catholic, what he says about gays and lesbians , it's not changes what the catholic church has to say but it is changing the voice of how it is said.
>> they love that this pope prefers the bus to the limo, carries his own brief case, will stop for a selfie and laughs at himself. he is, they say, just like us. do you like the fact that he doesn't like the bling?
>> reporter: i love it.
>> the red shoes are a little much.
>> you like the brown ones better?
>> reporter: yeah.
>> i think that the voice of the pope is a really great voice, but i think it's -- i mean, the church is us. he's just like us.
>> now these young changes don't expect change on issues such as gay rights , contraception and abortion but they like that's not all the pope talks about, they love his emphasis on the poor and helping your neighbor. matt?