TODAY   |  March 11, 2014

H&M selling $99 wedding dress

A model on TODAY shows off the eco-friendly dress, made with sustainable materials. It will be sold in stores and online later this month. 

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This content comes from Closed Captioning that was broadcast along with this program.

>> well, speaking of love and marriage , we've got some great news for all the brides-to-be out there. h & m revealing a new bridal line that includes a dress for 99 bucks. take a look at these two dresses. one of them is the budget-friendly h & m dress. the other is worth thousands of dollars. so what do you think?

>> can you put them closer together?

>> maybe the one on the right? the cheaper one?

>> i'm going to say the one on the left is the cheaper one.

>> i'm going to go with the one on the left also.

>> okay, matt and savannah, you're wrong. the one on the right is the h & m dress. let's bring out our model. donna is actually wearing. here she comes, wearing the $99 h & m dress.

>> wow. that looks beautiful.

>> and also with sustainable materials, polyester, eco-friendly, as well. available in stores starting march 27th and online, as well.

>> two words, toga, toga!

>> that's not the reaction we're looking for.

>> biodegradable. starts to biodegrade after an hour of wearing.

>> and then you cohabitate.

>> can't get married a second time in the same dress.