TODAY   |  February 27, 2014

FDA proposes food label facelift

Food labels could get a major overhaul for the first time in 20 years because the FDA wants information like serving sizes to be revised. NBC’s Tom Costello reports.

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>> news. it tied to the food you eat. nutrition labels are about to change for the first time in 20 years. tom, good morning to you.

>> reporter: hi, savannah. these are labels found on more than 100,000 products, listing serving size and key ingredients. more than half of the people check them but they're not always accurate. another day, another run to the grocery store for julie. with six kids to feed, she's always got one eye on the nutrition labels.

>> my red flag is if the label is like this long.

>> reporter: but the labels themselves don't always tell the whole story.

>> i try to look at the specific ingredients but mostly i'm looking at how many ingredients.

>> reporter: now for the first time in 20 years, the fda is proposing big changes. here's the existing label and here's the proposed new label, including more accurate serving and calorie information. and they would have to include daily values for vitamin d .

>> that is what's important. a lot of times i don't have time to look at all the nutrients on a label.

>> reporter: advocates say the changes are long overdue.

>> the kind of foods we're eating are causing a lot of illness and premature death among americans. the food label can help guide us toward healthier food.

>> reporter: it's all part of michelle obama push to hp families make better food choices.

>> people are starting to change what they eat, they're ask being questions, changing what they feed their families.

>> reporter: the gma says it time for change bus they should be based on current science . at the monticello mom in virginia --

>> anything that makes life more simple is better for me.

>> reporter: six kid, can you imagine? on the new labels, this 20-ounce bottle of soda becomes one serving, not two and a half. and this ice cream goes from servings down to two.

>> i don't know anybody who just has that half cup of ice cream . tom, thank