TODAY | February 21, 2014
>>> teen bullying has become a big problem in the country there are growing efforts to stop it from happening.
>> take 14-year-old lauren bush , the eighth grader produce ed this video at her school called word play . it is about how putting negative labels on other kids is hurt fful and how we can all choose not to be bullied.
>> it was submitted for the united against bullying commercial challenge, a contest launched by usa network , characters unite and flip the script. and guess what?
>> lauren won.
>> so glad for her. it inspired us to wear positive words today, which we're wearing and lauren is here with her mom shannon. how are you?
>> welcome and congratulations.
>> what a great video idea, by the way. you shot it. you didn't star in it, did you?
>> let's let people get a taste of it. there was a little psa done on your video. let's take a look at that. i want you to stand here beside me now i'm dream ing dreaming
>> stopping bullying starts with you. find out more at charactersunite.com.
>> short. makes you cry. right off the bat. one person can change everything, right?
>> did you see a lot of bullying in your school?
>> well, you'll find it everywhere. it is not just at one school.
>> your reaction, it must have been pretty cool. a lot of kids let things go. they're not going to did a project like this. when you learned, number one, you had won this thing, that must have been quite the thrill, was it for you?
>> and for mom.
>> when did you think, mom, when you knew what she had done?
>> i was shocked. she's pretty creative, very compassionate, very grounded.
>> she's got the wrong one on.
>> might as well leave that on too.
>> i think she's pretty happy, compassionate, she's awesome.
>> yeah. and with compassion you get two words, passionate and compassion.
>> so you shopped this at your school. what do the kids at your school think?
>> well, they definitely didn't think it would be this big. i mean --
>> did they want to participate with you? i think this is one of those things you're not -- you got a bunch of kids to do it. you shot it in no time.
>> yeah, well, i mean, they didn't really know, i guess, what i was trying to convey with this. i think they just thought it was another class project. but i really wanted to show it can just take one person to put a stop to something so --
>> it is so moving.
>> it really is. could congratulations.
>> really, really beautiful.
>> you must be very thrilled with your daughter.
>> very proud.
>> can't wait to see what you do next.
>> it is going to be big. we have a feeling.
>> thank you, lauren .