TODAY | January 31, 2014
>>> half-hour with stars taking a stand against paparazzi. how would you like to take your kids out for a walk and face this every day? nbc's tamron hall has more on this story. tamron, good morning to you.
>> good morning, everyone. we sat down with an exclusive interview with kristen bell and dax shepard . they explained the reasoning behind their public outcry for people to boycott magazines that print pictures of celebrity kids.
>> we're not saying that we can't be newsworthy. we're saying that our child is not newsworthy.
>> reporter: kristen bell and dax shepard want to keep their 10-month-old daughter lincoln out of the public eye . but after paparazzi snapped photos earlier this month, the two took to twitter. "please boycott magazines that run pics of celebrity children," they tweeted. they shouldn't be punished for who their parents are. bell added, i won't do interviews 4 entities that pay photogs to take pictures of my kids."
>> we have chosen this life.
>> that's why we're not asking you to boycott magazines that we are in. we're asking you to boycott the magazines where the people haven't made that choice.
>> reporter: the duo, who were public with kristen's pregnancy, tweeted photos and shared personal moments with fans, say this is all about consent.
>> i would draw a distinction between a parent taking a picture of their child in their home while playing and putting it on twitter, than five strangers jumping out of your bushes. you're in control in one situation, in another situation you have zero control.
>> it's all how the child is affected. that's the bottom line.
>> reporter: sheppard and bell are not the first celebrities to take on the increasingly aggressive paparazzi. in 2007 , julia roberts confonted a photog after he tried to snap photos of her children.
>> hi, julia how are you.
>> hi. you can turn your video camera off because i'm going to talk to you about the fact that you're at a school where children go. turn it off.
>> in september, halle berry and jennifer garner testified in front of california lawmakers pleading for stricter punishments for prying cameras.
>> i don't want a game of shouting, arguing, law breaking photographers who camp out everywhere we are, all day every day, to continue traumatizing my kids.
>> reporter: state bill 606 was signed in to law by california governor jerry brown and stars like sandra bullock are grateful.
>> we are fair game , i get it. children should be allowed to be children and not be sold.
>> if the consumer says, no, we don't want this anymore. the publications don't pay for the pictures. the paparazzi aren't getting paid, they stop taking pictures of the kids. it's -- that's the mathematics.
>> at the heart of this really is that, guys, these kids did not choose this life. their parents did. if you see some of the photos from time to time particularly at school or play dates, not only is the celebrity child in the photo, some of their friends are dragged in to it as well. this is a big conversation and we may see some change very soon.
>> tamron, thank you. certainly can understand the outrage when talking about little ones.