TODAY | January 29, 2014
>> what's with the hat? the pharrell hat.
>> it's a lucky hat.
>> i thought you had a new suit.
>> this is the hat that everybody's talking about. you don't have one yet?
>> they come in many different colors. there's one for you.
>> it's a hot item.
>> i've never felt sexier.
>> this is designed by --
>> oh, that's hilarious. i think you look like buzz lightyear .
>> it makes me want to eat arby's. there's the camel one that pharrell wore, how much do you think these cost?
>> i thought it was going to be like $500, $600.
>> $157 and this look could be yours.
>> does anybody look good with a giant hat?
>> you probably do.
>> it's cute.
>> natalie --
>> think of the news award you're going to win now wearing that lucky hat.
>> who feels confident enough to wear this hat for the rest of our trending segment?
>> no problem.
>> pharrell .
>> all right.
>> hat off.