TODAY   |  January 28, 2014

Volkswagen gives sneak peek of its Super Bowl ad

The car company gave TODAY an exclusive first look at their Super Bowl commercial, which shows German engineers growing wings whenever their vehicles hit the esteemed 100,000-mile mark.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> we know that guys will do about anything to impress their girlfriends, but did one guy take a sweet gesture too far? he surprised her by restoring her old childhood teddy bear and her reaction is priceless. take a look.

>> well, the bear was missing an ear, his nose, both eyes and was torn to pieces. so the boyfriend had it restored to good condition. a very sweet thing to do. but it does ask, maybe she's upset because she preferred her teddy bear the way it was.

>> sweet.

>> it's a very sweet gesture. but the first thing i thought was what if she likes it all ratty. i have an old snoopy covered with drool and it was --

>> what?

>> covered in drool. you know, if you listen to it, sounds like she's dating muttley.

>> all right. it has been three years since volkswagen first introduced us to darth vader kid in the super bowl ad that went viral.

>> now we're getting an exclusive first look at the latest commercial. here it goes.

>> hey, look. 100,000 miles.

>> so?

>> it's a big deal . what if i told you that every time a volkswagen hits 100,000 miles, a german engineer gets his wings.

>> i hate these wingy thingies.

>> yeah, dad, and i'm sure 200,000, rainbows shoot out of their butts.

>> more vehicles on the road with over 100,000 miles.

>> that's pretty cute.

>> that's it. i have got to watch the super bowl with al roker .

>> i love listening to you crack up.

>> that's true.

>> that is --

>> the rainbow.

>> all right. guys. absorb that. that's what's trending today.