TODAY | December 25, 2013
>>> all right. let's begin this half hour with one of the most beloved holiday movies of all time, "a christmas story " turns 30 this year n facts you can find ralphy and his red rider on constant loop on television today. nbc's kevin tibbles traveled to cleveland to visit the house where it was actually filmed.
>> reporter: it may be chilly in cleveland , but they are lined up down the street to visit this sweet, old house anyway.
>> i have been bugging him to go for weeks.
>> reporter: after all turks is a christmas tradition and i double dog dare you to get through the holidays without seeing it at least once on tv. [ screaming ]
>> wait! my tongue is frozen.
>> reporter: "a christmas story " was filmed here and released 30 years ago. how many times have you seen the fill?
>> probably 50 maybe.
>> reporter: the film set in the fictional town of homan where tongues freeze to poles -- [ crying ]
>> reporter: snowsuit russ giant marshmallows.
>> i can't feel my arms.
>> reporter: and bullies lurk in alleyways.
>> reporter: where a lamp shaped like a leg is is a major award.
>> you won that. that's major award. were and where every man hero, ralphy parker is constantly being warned --
>> all he shoot your eye out, kid.
>> captures the essence of what christmas is, you know? the family chaos, the food, the presents. you know, good movie and it's funny.
>> i was ralphy.
>> you were ralphy?
>> without the little brother, but i was the ralphy. yeah.
>> i always loved the movie.
>> reporter: ryan jones loved the movie so much, he bought the house and turned it into a museum.
>> i think everybody can relate to it. it's basically a christmas from a kid's perspective. sure, it's an adult narrating it back.
>> be sure to -- be sure to what. what was he trying to say? be sure to what?
>> would you please come out?
>> all right, mom, i will be right out.
>> reporter: to mark the 2 3 0th an verse ray giant leg lamp glows high over the cleveland sky. and "a christmas story " convention brings them out in all shapes and sizes.
>> that is awesome.
>> reporter: it also brought a couple of all grown up actors town that bully was played by zack ward .
>> in their.70s, 50s 40s, 5-year-olds and 10-year-olds who all identify with the move and i have the whole family can actually enjoy it together.
>> reporter: ian petrello played randy in the snowsuit.
>> this scarf wrapped around you, you felt like an astronaut.
>> reporter: for everyone else, just a nice, warm, happy feeling inside. times may change, but "a christmas story " san annual treat that keeps on giving.
>> remind me of being a kid.
>> it is literally my childhood.
>> every year at christmas eve , we watch it.
>> ho, ho, ho.
>> reporter: for "today," kevin tibbles, nbc news, cleveland .
>> i love you that movie. my favorite.
>> i was working in cleveland when they filmed that, it was supposed to be indianapolis. but -- and they were so excited because it was the first big major motion picture that had been fill ummed in cleveland in a long time. so it was really cool.
>> you remember, was it a huge hit in the theaters or is this something that came became a classic later?
>>> it has become a classic, i think it is beyond cult classic .
>> it is great. holds up generation to generation. i have watched it with my own dhansd love t.
>> is a great one.
>>> now to another house that is definitely steeped in holiday