TODAY | December 09, 2013
>>> to think about before you reach for a doll or dress up kit for the girls on your holiday list. kristen dahlgren is here with more.
>> if you notice the girl's aisle it's all pink. but on youtube there's a series of viral videos featuring girls taking over the toy aisle.
>> when you think girls for toys, something like this probably comes to mind.
>> she looks good with make up on.
>> reporter: but the way girls play is getting a make over.
>> girls are capable of so much more than the box that they're being put into in the toy aisle.
>> reporter: 30-year-old debbie sterling is behind these viral videos . ads for a toy she invented called goldiblocks. an engineering set for girls .
>> i felt it was important to give girls more purpose. ignite a new passion or interest and show that girls belong in engineering too.
>> reporter: she was told it would never sell but now it's playing with the big boys . it's one of the top ten building sets on amazon for girls or boys. it comes with a series of adventure books about goldie, an inspiring engineer.
>> it gives them the about to put together the story.
>> reporter: but there's a big gender gap in science, technology, engineering and math. women make up almost half the work force but fill less than a quarter of jobs in those fields. goldieblocks isn't the only company giving girls serious play things.
>> lego friends.
>> reporter: lego has gotten in on the game. barbie is a computer engineer , and roominate, a doll house construction set that comes we electric electrical s electrical curcuits. talk about girl power .
>> reporter: a future where girls can dream big .
>> girls are out there making a difference in the world too.
>> now you promise notice there is pink in goldieblocks. pink and purple are the most popular girl colors. it's not about that but giving them toys that use their brain.
>> gift ideas for my nieces.
>> it's great. thank you so