TODAY

TODAY   |  November 20, 2013

Army discusses using ‘average-looking women’ in ads

An internal memo pulbished on Politico shows that Army officials are considering using “average-looking women” in their ads because they are perceived as “competent” instead of being regarded as having “used their looks to get ahead.”

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This content comes from Closed Captioning that was broadcast along with this program.

>> with a photo that's generating some discussion in the army. take a look at this. do you see anything wrong with this photo? well, at least one colonel does. she says publicity photos like these, a beautiful female soldier send the wrong public imagine about the role of women in the military. here's what she wrote, in general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.

>> the colonel goes on to right it might behoove us to select more average looking women for our communications strategy. in other words when it comes to pr strategy she thinks gritty is better than pretty. the army tells us this is a internal discussion and not reflective of policy.