TODAY | November 18, 2013
>> could be coming to a restaurant near you. just point, click, and eat. here's joe friar.
>> reporter: in the restaurant world paper menus are like comfort food .
>> there's something really familiar and inviting about having paper menus.
>> reporter: but to some, old school menus may seem like stone tablets next to the latest technology.
>> if you want to add avocado grab it and move it over.
>> reporter: they can be found at this southern california restaurant chain .
>> it's about giving the diner the ultimate control over the dining experience.
>> reporter: they make it easier for customers to add and subtract ingredients. a similar experience lures noodle lovers.
>> i don't know if my mom will be able to do it. it's definitely to the younger generation but as time is moving on i think more people will get used to it.
>> can you show it to me again?
>> reporter: at wp24 in los angeles the wine list is on a tablet.
>> we're constantly changing so instead of printing and changing money on paper we can do it here in a matter of seconds.
>> reporter: customers can browse by price or the tape of grape.
>> you can take more time. there's a lot more information. where it comes from. what kind of grapes are involved, things like that.
>> reporter: in washington d.c. , the virtual list is boosting wine sales.
>> i also have a printed wine list and a cocktail list.
>> reporter: still many restaurants prefer paper.
>> i relate it to reading a book. there's something special about turning a page instead of touching a screen.
>> reporter: they feel a traditional menu is never out of touch. for today, joe friar, nbc news los angeles .
>> we're ready to research this ourselves. our friends here in manhattan provided us with their little mini-ipad menus. do you know how much wine is on this menu.
>> this is the menu it replaces.
>> 3,000 bottles.
>> what happens if you spill on the ipad.
>> i like it. i've seen a couple of restaurants in new york do it. i think it speeds it up.
>> they have new additions.
>> let's say we wanted that little bottle of -- [ inaudible ]
>> well aren't you fancy?
>> would you like that? we can go right in on that thing in the center of the screen.
>> i like it's he lilluminated.
>> and for those that use reading glasses you can make it bigger.
>> you can scroll right in. al, you wanted the '97. all they have is the '82.
>> that's okay.
>> and you can do this at the delta terminal.
>> find the time. this is where everybody is headed anyway.