TODAY   |  November 13, 2013

Kentucky school advocates against fairy tale ideals

"You're not a princess:" The TODAY team discuss an all-girls Catholic college prep academy in Kentucky that has started an ad campaign against the fairy tale ideals some teens align themselves with.

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This content comes from Closed Captioning that was broadcast along with this program.

>> move on to something i think is a little more inspiring. some can say it maybe controversial as well but i think this is a great message. an all female college in kentucky has a new ad campaign telling students they should not think that they're princesses. the mercy academy campaign tells young women life is not a fairy tale . another says you're not a princess. another says don't wait for a prince. be able to rescue yourself. prepare for real life . a lot of young girls grow up and i think we're all guilty of it. you watch the hollywood romance movies and you see the happy ending and the guy always comes in and saves everybody and everybody lives happily ever after and that's not life.

>> no. we got a statement from the school. they say this is a risky campaign for us. so many young women grow up in a society where they want to be a princess. our message is you're not a prin princess, you're more. our girls write their own story. our curriculum is built to prepare our young women for the real world by teaching them to work through real world problems.

>> it's a great message.

>> good for them.