TODAY   |  November 05, 2013

Major retailers open doors on Thanksgiving

Sears, Macy’s and Kmart and more are opening their doors on Thanksgiving day – and more stores may follow suit. NBC News’ Stephanie Gosk reports.

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>> fast approaching holiday shopping season. for years, black friday, we talked about it all the time, was slowly creeping into thanksgiving . now even more retailers are jumping on the trend. here's stephanie gosk.

>> reporter: attention k-mart shoppers. anyone that needs a break from thanksgiving can stop in anymoranymor time. the retailer is planning a shopping blitz from 6:00 a.m . thanksgiving morning until 10:00 p.m . on black friday. sears isn't far behind with it's own all nighter. doors open at 8:00 p.m . and don't close until 10:00 p.m . friday. stores are opening earlier and staying open longer for one simple reason. they believe people will shop.

>> we're a society that likes to spend. so no matter what, consumers will sacrifice to go in and get the best deal possible. it doesn't matter if that deal is coming in june or july or on national holidays such as thanksgiving .

>> reporter: even macy's, the company that sponsored the thanksgiving day parade will open it's doors on the holiday for the first time in 155 years, waiting only a few hours after santa passes by the front doors. the pressure from the competition may have been too much. toys "r" us, target, walmart, all opened for business on thanksgiving last year.

>> it's bad because it's a family holiday. it's like a business oriented capitalizing thing and it's supposed to be a holiday.

>> reporter: for anyone that doesn't want to get in the car, almost every store has online deals that kick off on thanksgiving as well. but retailers are facing a tough reality. the government shutdown slowed down the economy and took a serious toll on consumer confidence . just over half of shoppers will spend less than last year this christmas season . but there is a risk, the identity of one of the country's most cherished holidays maybe in jeopardy.

>> when it comes to thanksgiving , i don't think it's going to be called thanksgiving . it's going to be called thanks for shopping.

>> reporter: stephanie gosk in new york.

>> people come down on either side of this issue. tamron hall is filling in for carson. what are people saying online?

>> we posted a question on our facebook asking people do you think stores should be open on thanksgiving , simple question. the result, 80% of you said no. 20% of you said yes. some of comments people called it sad. feel bad for workers. another person wrote us quit blaming corporate america . blame the consumer. stores would not be open if no customers and ladies, natalie and savannah, we know the attraction of walking out of the store after a great deal but the reality of the situation is what stephanie pointed out. this changed the game. 24/7, thanksgiving or not, you can go online and in your inbox, i promise you, day two before thanksgiving you'll be flooded with deals from everyone trying to get you to not go to the brick and mortar and go on this.

>> i thought you meant m&ms --

>> perfect orange room hit al roker . a perfection man. i'll go shopping with you. we'll