TODAY | October 28, 2013
>> feed, 30 life changing things worth every penny. apparently items that you shouldn't feel guilty spending on. some of our favorites, a really good mattress and sheets with a high thread count. a great set of strong tires.
>> and plushy toilet paper. so what is worth every penny?
>> a good cup of coffee for me.
>> good cocktail. a good solid top shelf vodka. that's important to me.
>> socks. good socks. socks that stay up.
>> how about underwear?
>> i don't mean to brag, but -- for the guys out there, you're soon going to be able to find out. there is a new pair of underpants for men and it costs $100. the underwear will soon be available on fresh pair.com.
>> i love this guy's name.
>> matt butt did tline is the president of the website.
>> nice to see you.
>> these are them, $100 a pair?
>> what is the difference?
>> so the first thing is actually the construction. so they're made of three fabrics and there is no stitching.
>> gold better be one of them. no stitching?
>> no stitching in the body. so they're sonically bonded. so you'll notice there is no seams.
>> no fly either.
>> no. it's to keep everything in place. so you'll notice over the --
>> we'll explain later.
>> over the pouch, there is actually an ultra light micro fiber , so it will keep you in place without making you feel like you're in a locker.
>> so no chafing, but is there extra padding?
>> no extra padding, no.
>> matt, are you wearing these right now?
>> i'm wearing these right now.
>> a yotake your pants off. let's see what they look like.
>> keep your pants on.
>> it's very breezy.
>> do they feel good?
>> are you really wearing them?
>> ed ed had them on since 6:00 and i've had a smile on my face.
>> does it have the $100 effect?
>> yes, it does.
>> are you coming out with some for women?
>> only thing i compare to is a good bra fitting. the same revelation is what you get when you put these on.
>> we have to tell you, because we work for a news organization, we're not allowed to keep these. so we'll be sending these back.
>> turn them inside out.
>> it's a system.
>> the inside is like a mesh hammock to keep everything separated.
>> i'm sorry, are we on television right now? what is going on?
>> it's technically a mesh pouch.
>> much better.
>> here is 100 bucks. thanks, mr. buttline.
>> matt, thank you.
>> thank you so much.
>> wow. that's what's trending today,