TODAY | October 28, 2013
>>> some not so tasty news for chocolate lovers. experts are warning of a loom lo ing cocoa shortage and you could soon be digging deeper for that next fix.
>> reporter: there could be a scary surprise, especially for chocolate lovers. the price of your favorite treat might soon be on the rise. overs last year, u.s. chocolate prices are risen 7% and they're why. cocoa beans are in limited supply and worldwide demand is way up. as countries like india, china and russia develop a sweet tooth . how much more are you paying for the beans?
>> versus last year, we're paying approximately 20% to 25% more than we did a year ago.
>> reporter: the nation's largest grinder of cocoa beans , chocolate produced here is september to baker's. in the short term, what happens when you pay more for the beans?
>> if we're paying more for the primary fwree primary ingredient, we have to pass that cost along to our customers.
>> reporter: cocoa butter is up 70% over the past 12 months. the culprit in all this just might be dark chocolate . with many people believing it's a healthier choice, demand is skyrocketing. hand dip truffles are a crowd favorite and customers are lining up for a fix. how much does one truffle cost?
>> one is $2.75. $2.25 a year ago.
>> reporter: makers don't want to scare customers away. many add fillers or make the bars smaller.
>> i don't mind spending the money on it.
>> we're still going to buy chocolate.
>> reporter: bittersweet, as lovers dig deeper for a little luxury.
>> it's delicious.
>> reporter: for today, janet shamlian , nbc news, chicago.
>> natalie was saying she just went out and broke the bank on halloween?
>> $85 for tons of candy. but, yeah, it's expensive.
>> you have a lot of kids in the neighborhood. repeat customers?
>> three kids just keep --
>> i give them a whole handful.