TODAY | October 27, 2013
>>> this morning in "today's tech" organizing the hundreds, maybe thousands of pictures we have on our smart phones and tablet. digital lifestyle expert mario armstrong was assigned the task of helping us decide what to do with all these pictures.
>> there's a lot to do with all these pictures. we had a chance to go out. we went to shutter fly. this thing can be definitely overwhelming, but don't despair. i went into the depths of shutterfly.com's facility to see what you can do with all your memories.
>> reporter: sure, it's easy to point and shoot and shoot and shoot with your digital camera or smart phone , but then what?
>> people get overwhelmed with thousands and thousands of images and people want to be able to do something.
>> reporter: john boris is the chief marketing officer for shutt shutterfly, handling more than 20 billion of their subscribers' snapshots. the facility in south carolina is so big that the staff there uses these bikes to get around.
>> these machines can produce up to 90 feet of finished photo books in a minute.
>> in a minute.
>> in one minute.
>> one thing is for sure. people are taking a lot of pictures. according to a recent study, 20% of people snap more than 50 photos a month, and 46% want to do more with those images but don't know how. so what's the answer?
>> there are really three easy tapes we recommend to people. one, get it off of your hard drive or physical device and store it in the cloud. it's much safer, much more secure. two, trade an organizational structure for your photos. create albums that help you easily find and access them. the third is do something with those photos. create physical products. don't just lock your photos in a safety deposit box and never access them.
>> reporter: if you want to make organizing easier, don't worry, there's an app for that. photo full, my photo pro and pic tag can all help you for under a buck. but once you do that, the options are limitless.
>> the book you created is now being created right here.
>> do you know how long i've been waiting for this moment.
>> there's your book coming off the line.
>> i cannot wait to see this. wow. i never thought that i would have ended up having a personal connection to a photo book i simply made online. but what i found out is there are so many ways to relive those precious memories .
>> reporter: because at the end of the day it's making those memories and moments last that means the most.
>> even for someone like me who is absolutely familiar with the technology out there that helps making organizing photos, it's the reality to give yourself time to figure it out.
>> it is daunting. give me tips to make it easier?
>> it starts right when you make the picture. so many people take a lot of pictures. we keep the photos we don't need. delete right away. delete the nine that don't look great and get the one that does.
>> do you label them and date them? the computer dates them to a certain extent.
>> there's a lot of different choices. i organize my stuff in the clouds. so you want to back up all of your photos, whether on an external drive or to the internet and i group them by event. i feel like a lot of people in these photos are in the same photos, just different timelines. holidays, 2009 , graduation 2012 . i do them bifolder.
>> you've inspired me. i'm going to get it done soon oovps.
>> sure? i want to show you a common mistake. a lot of people also shoot into the light , lester. i don't know if you notice this, the image is really dark here, but it's very clear. you want the light behind you. that's exactly what you want, the light or the sun behind the shooter that's actually taking the picture. if it's blurry or doesn't look good, delete it right away and get rid of it. keep the one shot that looks great.
>> that's what clogs up my phone, why did i keep that. mario, thanks very much.