TODAY | October 18, 2013
>> to bring you up to date on a campaign that willie, al and i all launched on the third hour here.
>> al is reluctant but we'll push it forward.
>> we heard the oxford dictionary is looking for new words so we invented one and nominated it. the word is digin. needless to say, digin is sweeping the nation.
>> it wasn't all that long ago the internet was a mystery, even to our "today" show anchors.
>> can you explain what internet is?
>> two decades later, a whole new language born of the internet age , blog, tweet, cloud, and hashtag all part of every day vernacular. how about digin.
>> it means to use social media . willie, go ahead.
>> hey, natalie , what are you doing over there? natalie , what is that?
>> i can't --
>> say it. it's going to take off.
>> i'm digin.
>> you're digin right now?
>> i'm digin right now.
>> but to make it official, a newly invented word would have to be used by a large number of people in an array of different sources such as newspapers, books and magazines as well as more casual contexts such as personal blogs and electronic communications . so we're doing our best for digin'.
>> people love it.
>> if we don't make it in the dictionary i'll win an academy award for my acting.
>> natalie , what are you doing right now?
>> i want a word. we have to try harder than that. you can have a word too. next time you're back, bring a word with you.
>> that's what's trending today. still