TODAY | October 11, 2013
>> for most of the items, 100% of the proceeds go to the various charities to fight breast cancer research . here to walk us through them is the beauty director for people style watch magazine. good morning.
>> thank you for having me.
>> okay, as we mentioned, 100% of the proceeds to a lot of these products.
>> so let's start off first with this is a lip scrub; is that right?
>> yes, this is the sugar lips poll li polishing scrub. you can put it on.
>> willie is testing it out.
>> let me be your model? your lip model.
>> yeah, everyone wants it.
>> what do we do? just rub it on.
>> and then you wipe it off.
>> then you have kissable lips.
>> too bad al isn't here for you to test.
>> tastes good too by the way. a little sugar.
>> it goes to bright pink which is a charity that deals with early detection.
>> that 's wonderful .
>> this is a lip balm .
>> yeah, these are the lip balms, $6. they're portable. you glide them on your lips. they're organic and come in great flay vors -- flavors and the money goes to the cancer center.
>> great cause.
>> you know she passed away in 2011 but her dream to end breast cancer lives on. this is the compact. it's a solid perfume so it's great for travel. throw it in your purse. no mess, no fuss. they do this every year.
>> it's a solid perfume.
>> dab it on.
>> it lasts longer that way.
>> the money goes to the breast cancer research foundation which she founded.
>> yeah. they always do such a great job. this pink bra.
>> this is a pink bra.
>> also to benefit breast cancer research .
>> and you can personal siize it.
>> you can add the initials of a loved one or someone that inspires you or your own loved ones so you can get support while you give support.
>> and the money goes to various research institutions and educational institutions .
>> and shoes too, right?
>> why not.
>> these are nine west pumps and they're from the qvc shoes. so every year they partner for an amazing sale. everything is drastically reduc reduced.
>> beautiful pumps and they're $44 and great cause.
>> really well done.
>> okay, and last but not least, something that -- well, actually, what is this over here? we have two more here.
>> this is the avon breast cancer crusade watch i have on now. the money goes to the avon breast cancer crusade which raised $780 million.
>> that's incredible.
>> now a portion of these proceeds go from the nfl.
>> to the american cancer society and they all have a pink accent so you can show your support.
>> the nfl has been great on this. the players wear the pink shoes and the towels.
>> coaches, it's awesome.
>> all throughout october.
>> thank you so much.