TODAY | September 25, 2013
>>> today we have been taking a look at all aspects of parenting but now a lighter side. a father in georgia has become a super star on social media with his take on parenting. what can you tell us about batdad.
>> here he is. he is 29-year-old blake wilson from georgia. he bought the mask and started posting videos on vine and now he has 4 million views and counting. take a look.
>> thank you. can i have some too.
>> i'm just a normal dad with four kids and a wife having fun with them.
>> he looks like a regular dad. but blake wilson has an alter ego.
>> i'm batdad.
>> it started as a family joke but batdad is now on a mission.
>> you don't want to get gingivitis.
>> reporter: sharing parenting tips one vine video at a time.
>> if you don't chew with your mouth closed i'm going to take the nutrigrain bar away. it's an interesting twist on parenting.
>> hurry up, we're going to be late for the bus.
>> we live a very normal life .
>> congratulations, here's a potty pop.
>> every day stuff that parents go through.
>> benjamin, tables are for glasses not [ bleep ].
>> no daddy.
>> i like to think that i can be a fun dad. it's not all fun and games all the time. this is the real batdad.
>> kids, get out of the bushes, it's time for dinner.
>> are those ribs good.
>> would you like a wet nap?
>> reporter: sometimes he drives his wife, well, batty.
>> i feel bad for her.
>> make sure you watch my pajamas.
>> i know i can be annoying.
>> jen, but your seat belt on, you're breaking the law .
>> she loves it.
>> it's hilarious.
>> jen, what's taking so long. you were supposed to be ready 20 minutes ago.
>> while it's happening i feel --
>> makes people smile because it's so stupid.
>> there's batdad. that could be a new sitcom on nbc. he struck a huge cord with parents. emily wrote i will only settle down and start a family if i can find someone like batdad. nathan adams writes this is exactly the type of dad i want to be one day. you met batdad now officially.
>> humor in the lessons learned.