TODAY | September 24, 2013
>> hair product , stunning, absolutely stunning all the time. but first, this is "today" on nbc.
>>> there are hundreds of hair products that promise to take care of frizz or add volume but never know which ones really work until you try t.
>> the folks at "prevention" magazine did all the trying for you. they recruited 125 testers to sample more than 150 beauty projects for the annual prevention beauty awards.
>> here with the winner --
>> i love this. executive editor, schiff von.
>> exciting segment.
>> you know we do our beauty awards differently, test them, we went to an independent scientific lab and had our products tested for detangling and shine.
>> best shampoo?
>> the best detangler also. from dove, daily moisture shampoo, under $4, get it at any drugstore. beat out even the fancy, high-end, expensive --
>> the best news for everybody.
>> for everybody.
>> available at the drugstore.
>> another drugstore buy, this one from pantene, the age defy conditioner.
>> the conditioner?
>> contains three ingredients proven in a study to increase the volume of your hair by 10%. that is pretty great.
>> all hair types ?
>> all hair types , volumizing and very rich, doesn't weigh it down. you don't get that sort of --
>> paying for name and we are paying for --
>> in some cases --
>> hair color . this is is amazing, we enlisted the best colorists in the business, chose this one, $10, available at drug stores , garnier ole ya, no ammonia, taking a cue from salons, using oil to penetrate these into the shaft, so the color locks at a deeper level. if you want to cover gray, leave it on five minutes.
>> the best hairspray?
>> amy is showing us the best hairspray. this one, touch her hair, ahaze amazing you, no crunch.
>> put it to the test in florida humid weather, curly hair .
>> who is making this one? we can't see from back here?
>> altern nah.
>> okay. how about a smoothing stylist.
>> so check out her hair, used it on one side and not the other. so this is --
>> the crazy side.
>> this is an incredible product, from redken.
>> so pretty, like a perfume.
>> a us it before you shampoo, use it after the, our experts like it, it doesn't contain silicone with i can build up on the hair and cause dullness.
>> looks great.
>> what about a volumizer --
>> this product is wonderful. we used volume -- we used a volumize he shall on one side of her hair this is from organics, at drug stores .
>> you can see the difference.
>> you can it contains collagen, which binds to the hair.
>> like collagen.
>> that's different segment, okay?
>> our winner.
>> all right. thank you. great.
>> thank you, everybody.
>> thank you all so much.
>>> tomorrow, a very, very big day .
>> a huge day.
>> two blakes are going to be with us tomorrow.
>> blake shelton .