TODAY   |  September 19, 2013

Wear and return? Not at Bloomingdales

The retailer is pushing back against customers who buy and wear items before returning them by attaching a special tag that, once removed, means clothing can’t be taken back. NBC’s Kristen Dahlgren reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>> simple question to start off right now. are you someone who takes clothing back after you've worn it? some retailers are cracking down on those practices. nbc's kristen dolgren. i'm pointing to everyone. i'm an equal opportunity person. kristen dolgren is here with more on this.

>> take a look. this is a little something i picked up at plumeing dales yesterday. here's the new tag. i did pay for it. once i take this off, i can't bring it back. there is no going out with this on it. bloomingdale says that's the point of their new policy. it's a practice so common retailers have given it a name. wardrobeing.

>> people go into a storesh they buy the merchandise, they wear it maybe once or twice and return it. what people don't realize is it's an illegal process and also known as return fraud.

>> reporter: in the pleevent survey from the national retail federation , 65% of retailers say they've had commerce return used clothing.

>> we're losing almost $15 billion a 84 to return fraud.

>> reporter: it's a cost passed on to consumers.

>> it's not good for the economy.

>> when stuff like that happens the prices go up.

>> i'm pretty sure people do it too often.

>> you can't wear it and return it. it's not right.

>> reporter: now bloomingdales is saying no more adding what it calls a b-tag a. three-inch black plastic tag on dresses that cost more than $150. sales people put the tags on when shoppers check out and they explain the dresses can't be returned once the tag is taken off.

>> that's it.

>> yes.

>> reporter: in a statement, bloomingdale says these b tacks are in place to reenforce the fact that bloomingdales will be unable to accept merchandise worn, washed, damaged, used, and/or altered think attrition is naturally going to happen with customers. quite frankly, who wants to deal with an annoying return policy.

>> reporter: some shoppers are already complaining on twitter. the tag news is turning me off. analysts say in the long run the change will save customers money and outside the chain's flagship store in manhattan, many welcome the move.

>> i wouldn't want to get a new outfit from the store and a lot of people wear it.

>> a lot of people wear it once to a party and return it. it isn't fair to the person.

>> nordstrom says they don't have any plans to institute the same policy. some have tracking return patterns, a database and all trying to limit what is this very expensive fraud. i think if you wear it on national tv , you are committed to keeping it. so let's show you how easy it is to trak it off.

>> they tell you how to. it's hard to do you.

>> you have to turn and brake elt. give it a little muscle. did that work? congratulations on your new dress. this breaks apart and no putting this back on.

>> i think it makes sense, though. this is a form of shop lifting essentially. if you wear something and try to return it. i don't think any of us have ever done that.

>> you think it's shoplifting in.

>> it's on the edge.

>> it's buyer's remorse.

>> that's true. if you have worn it,ist a little too late.

>> we were saying, honestly, i have done it in my lie. i never set out to buy something.

>> for the purpose of returning it.

>> if you didn't like it.

>> by the way, the little tag has your photo on it.

>> bloomingdale security is going to