TODAY

TODAY   |  September 12, 2013

For Kmart customers, Christmas comes (very) early

Kmart is receiving a lot of attention for airing a Christmas ad a full 106 days before the holiday. Many customers feel the retailer is jumping the gun, but business analysts think the ad is necessary for the chain’s layaway program.

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This content comes from Closed Captioning that was broadcast along with this program.

>> it may only be mid-september, if you don't have your costume, you are behind, k-mart is rolling out commercials for christmas.

>> no.

>> christmas, 103 days before the holiday. take a look.

>> don't let the holidays sneak up on you.

>> this is for the hay-away program.

>> is that cheating?

>> do other retailers see that as cheat something.

>> absolutely. it is aly-away program.