TODAY | September 04, 2013
>>> all right. you can call them an overnight success story, now recognized everywhere they go, and if you don't know the kaufmans by now, you probably don't watch enough tv.
>> after 44 years of marriage, 90-year-old morty kaufman and his 91, you cougar, wife lee are literally sweeping the nation in these reality swiffer ads. take a look at these.
>> it's been a happy union.
>> he does laundry and i do the cleaning.
>> it's only two of us. how much dirt can we manufacture?
>> more than you think.
>> by the way, we're so happy to have you with us today.
>> what great commercials. did you guys know these things were going to take off when you first did them?
>> never, never guessed. never even had a dream about that.
>> you're the only two people that didn't want to be in show business in the whole world, right?
>> i was retired for 30 years, what did i need this for?
>> i say that every day.
>> did they give you lines for the commercial? lee, say this, morty you say that? what did they do?
>> actually, it was very normal. we just sat there and made the usual kind of conversation.
>> might be leading direction, but no scripting at all.
>> you do the cleaning, lee, and you do the watching, morty ?
>> i had to, she couldn't work the washing machine.
>> too many buttons.
>> i know that feeling. you're not technologically inclined.
>> not at all.
>> now you guys have been married 44 years. how did you two meet?
>> oh, i'm a teacher, retired teacher.
>> and that summer that i was first retired i decided that i was going to teach summer school to take up my time.
>> may i point out that we were recently widowed, both of us in our early 40s, and this was a point that we had in common.
>> yeah, so you found that common ground .
>> and what did happen, he walked in and actually he referred to scotty , his youngest son ,er w ewho needed a little help. that was it.
>> started tutoring your son.
>> i said to her, scotty can't read for beans, what are you going to do about it?
>> really did say that. i wasn't going to put it quite that way, but that's exactly what he walked in and said.
>> scotty does now, reads very well now.
>> thanks to you, lee.
>> what's it like when you walk down the streets now, do people know you?
>> a little bit, a little bit, in the supermarket, yes, i can see they are looking.
>> the bank.
>> what do they say, you're cashing your big residual checks.
>> you need one person to recognize you and they make a sound and other people then will recognize you.
>> and they question us and smile and they are nice. and they wave.
>> you make people happy and you give us hope that people can remain happily married for 44 years.
>> wouldn't you know they are making us happy also? our popularity is unexpected.
>> how did they find you to do this ad?
>> to do this ad?
>> my daughter myra knew a casting director and they asked her if she knew elderly or mature couple over 70 and she said, my parents.
>> that's really just how it happened.
>> this is going to lead to other things? are you going to take betty white 's place on "hot in cleveland"?
>> i hardly think so.
>> we haven't been approached yet.
>> but we'll wait.
>> what is the secret, you guys, to 44 years of a great marriage?
>> you got to love each other. you got to let each other know they are being loved.
>> cherish one another, huh?
>> i don't go to bed at night without saying, lee, i love you. and she doesn't go to bed without saying, i love you, too.
>> you're grateful for one another.
>> indeed, we are.
>> we're grateful you can be us today.
>> you are just the most adorable. thank you for being with us.