TODAY | September 03, 2013
>> that perhaps overkill. we have reached overkill.
>> beyond overkill.
>> this is the brb app as in be right back. it allows users to set a timer to show how long they will be away from their phones and broadcast the message to their friends letting them know a checked out for awhile. i'll be back.
>> i am so important and so necessary to your life that i don't want you to panic and cause rioting in the streets that i will be back.
>> i just stepped into the situation room to fix syria.
>> who put this together?
>> i guess it's people who are so electronically inclined that they're always tweeting and texting their friends.
>> where are you? i haven't heard from you in two seconds? you haven't tweeted. i worry about you all the time when you're on vacation and you don't tweet.
>> why don't you tweet?
>> it's called vacation. and here's the thing. people expect that you instantly respond. guess what, you don't get everything you want when you want it. that's the way it works.
>> i'll put you down as a no.
>> no brb app.
>> we don't need an app