TODAY   |  August 24, 2013

Can Paula Deen make a comeback?

Now that the lawsuit against Paula Deen has been dismissed, the question is: Can she bounce back? While the depositions that came to light during the case “were a disaster,” experts say that with her loyal following, Deen will be able to make a comeback, despite having lost numerous lucrative deals.

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>> is breathing a sigh of relief today. on friday, the racial discrimination and sexual harassment lawsuit against her was dismissed when they agreed to a settlement. the whole thing was a disaster for her career. can she bounce back? we take a look.

>> here we go.

>> reporter: the lawsuit brought by a former restaurant manager singed the queen of cooking. allegations of sexual harassment and racial discrimination . it left paula deen in the clear. she said i am pleased the judge dismissed the race claim and i am looking forward to getting this behind me now that the remaining claims have been resolved. now the question of what's next for deen. her $17 million empire unraveled after details of her deposition were released where she made racial slurs and denying the claims in the lawsuit.

>> i'm sure the attorneys and paula didn't understand how damaging it would become based on her depositions which were a disaster for paula deen .

>> she spoke in an interview on "today" and followed up with a series of taped apologies.

>> i beg for your forgiveness.

>> she did appear on "today" in an emotional interview.

>> i have never, with any intention hurt anybody on purpose. i never would.

>> reporter: her big name sponsors and endorsement deals melted away. brand experts say with her loyal following she's able to make a comeback.

>> at the end of the day , a loyal customer base, a loyal audience, the key thing to economic success, she can come back and be a strong brand again.

>> reporter: the former manager who filed the suit issued a statement saying she since learned her initial complaints never reached her boss adding the paula deen i have known for more than eight years is a woman of compassion and kindness and will never tolerate discrimination of racism of any kind toward anyone. for "today," michelle franzen , nbc news new york.