TODAY   |  August 23, 2013

#1DTODAY: The hashtag heard round the world

The TODAY show’s own Twitter tag #1DTODAY trended worldwide in response to One Direction’s appearance this morning. The British boy band drew a crowd of some 18,000 emotional fans as they visited the TODAY plaza for the Toyota Concert Series.

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This content comes from Closed Captioning that was broadcast along with this program.

>> what is trending today?

>> what do you think.

>> the hashtag one d today is trending worldwide right now. there are 18,000 reasons why right there. the crowd we have our biggest ever. a huge concert and we should say again it's going to start in just a few minutes from now.

>> 16 minutes.