TODAY | August 15, 2013
>> that is sweeping the nation this summer, today's jenna wolf is here with details on that.
>> sometimes accuse me of being excessive with things. i don't think i am, i think i'm right on the money. you have seen these everywhere, colorful rubber band bracelets. they are called rainbow looms.
>> coming zoom, rubber band bra bracelets, made on a loom.
>> and a design not by the toy industry , but by a mid western family who built a business out of their basement.
>> this started as a weekend project with my daughter, and they said dad, this is so cool.
>> the family posted how-to videos online .
>> i would put rubber bands in the bags.
>> they had so many orders to fill, they had to install an elevator to get the boxes up to their garage.
>> it's mind blowing.
>> when michaels stocked them nationwide, 20 stores sold out immediately. a rare overnight sensation . rainbow looms have had videos pop up all over the state. kids are making bris lets for their friends and parents. and old skill with a modern twist. turning a simple rubber band into all of the rage.
>> they told this week, and now the kids are going back to school and they can wear and trade them with classmates.
>> you love this, don't you?
>> it's fun, and there are so many colors, and portable, and fun to make.
>> is it hard to learn? it looks complicated?
>> well, what you do is you place them like that,