TODAY

TODAY   |  August 13, 2013

Try these 10 amazing anti-aging creams

Supermarket shelves are filled with creams that are supposed to erase or prevent wrinkles and crow’s feet. Rosemary Ellis, editor-in-chief of Good Housekeeping, reveals 10 of the best anti-aging creams on the market.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> store shelves are filled with skin care products promising to make us look years younger which which ones work? well they tested 84 products over the course of 11 months to let you know which ones are worth the money. rosemary ellis is the editor and chief. good morning to you.

>> good morning.

>> you are doing a great public service here. you tested this. tell us how you picked your winners.

>> we're all so confused since we did this test three years ago more than 300 nu skin care products have hit the store shelves. how do you know what to buy? good housekeeping is the only place we test them. we spent 11 months and tested on almost 1,000 volunteers plus our lab tests. more than 25,000 lab measurements and these, we came up with ten category winners.

>> we'll look at five of them this morning. first one is a day cream with an spf 30. you did a gold and silver . gold is the topper forming. silver performed very well. this is a perfect example that you don't have to spend a lot of skin care to get great results. let me tell you, spf 30. that's the baseline. we don't test anything below that because if you're not protecting your skin from the sun nothing will work well.

>> tell me about the silver.

>> the silver is by r.o.c., it's 29. they're under $30. they perform well. testers love the way they plumped and moisturized and you're getting some protection.

>> these are night creams without retinol.

>> it can irritate the skin of some women so you may not want to use it in the daytime and at night and they're more drying. so these are moisturizing power houses.

>> no 7 won the gold. not expensive at all. this came in second and worked well and was rich and hydrating.

>> sometimes the gold medal winners are the less expensive ones which we love to hear. let's move on to eye cream.

>> this is a case where the topper former is incredibly expensive. it's $260 but let me say this. if you're going to spend a lot of money.

>> it's glued to the table.

>> the skin in your eyes is the most delicate on your face and you want to protect it. this had perfect scores on two of the top categories that we score on.

>> which one is silver.

>> it's a lot less expensive. it's under $50 and worked well also. readers loved how nongreasy it was. so good choices.

>> let's talk art dark spot reducers. we want these to work.

>> loreal came in top as the gold winner. the silver winner is much more expensive. the loreal paris worked well on the chest area. this one worked a little bit better to fade spots on your face.

>> it really did lighten up the dark spots.

>> you don't put it on a spot here and spot there. you spread it all over your space it brightens your face and does slowly reduce the spots and you have to make sure to put sunscreen on to protect them.

>> you may have saved the best for last. instant wrinkle smoothers. talk to me.

>> we were spectackeptical. they said they would use them for a special occasion . the winner is this one. it has something that just relaxes the muscles in your face for a couple of hours. the runner up, they love the applicator on this. this has oil which just puts a film over your face. you put it under your make up and around your forehead and crows feet . don't use it around lip liens. doesn't work as well.

>> our producer said wrap and bring me a bottle. thank