TODAY   |  July 27, 2013

Lobster ice cream? Creameries think outside the pint

July is National Ice Cream Month, and creameries are still reinventing the classic treat, using organic, hand-crafted ingredients and making the cones, cups and sundaes more delicious than ever. TODAY’s Dylan Dreyer reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>> cream month.

>> in general, i'm a cookie dough guy.

>> reporter: creameries are getting fancy. they scoop balsamic strabl, basin, chocolate coconut. ben and bills has lobster ice cream . sub zero uses liquid nitrogen. salted caramel ice cream . homemade sauces and toppings. ample hills in brooklyn, new york, they use local organic and hand crafted ingredients to make ooey gooey butter cake and the "today" show's morning mash up.

>> any day, we are cracking 500 eggs, 25 gallons of milk, 25 gallons of cream. 75 pounds of cane sugar .

>> mix-ins most of those creates in-house also.

>> chocolate sprinkles.

>> we know what they like. america's favorite flavor? vanilla. more than 1.5 billion gallons of ice cream produced last year. according to research done by baskin-robbins, your preference in the cup gives insight to your personality. chocolate chip , you are generous, competent and go getter. what about rainbow sherbert? rocky road ? you are engaging and a good listener. embrace your unique characteristics. raise a cone. take a lick and give thanks for the creamy, delicious treat that we call ice cream .

>> now it's our turn. our friends at ample hills in brooklyn made an ice cream just for us. it's the "today" show smash up. you are starting already. you don't know what's in it.

>> it's melting.

>> cookie dough and praline. what do you think? a lot of stuff going on here.

>> it's early for all that yumminess.

>> i like taking vanilla ice cream and putting a bunch of toppings on top. that's what this is.

>> vanilla was most popular because people mix it with other