TODAY | July 20, 2013
>> frozen s'mores. we have to have them. we have the chef behind them. chef, bonjour.
>> ooh, la la .
>> this is amazing. people wait in line for hours to get this. what is it? where did you get the idea?
>> it's like a hybrid between a -- for the month of may. it's been right away. people have been waiting in line early morning.
>> does it surprise you?
>> i have been waiting in line.
>> it's like a massive -- i would have eaten this if there wasn't a lady.
>> do i have to wait until everyone gets served?
>> i wanted to do something else. i try to keep myself busy and i wanted to do this chewy, marshmallowy cream.
>> is there graham cracker inside?
>> chocolate crispy crunch . the brunch has been --
>> is this one size fits all or this size for the "today" show.
>> this is the size you get.
>> is a lady going to eat this?
>> can a consumer at home get a gun like you have?
>> you can have that.
>> we have white all over our faces.
>> that is so much better than the ones we make at home. for me, this is especially good.
>> quickly, what is next for you?
>> i'm not sure yet. i keep creating new things all the time. i'll come up with something else.
>> the dessert match up king. thanks so much.
>> thank you. great to have you here.
>> thank you very much.
>> have a great day, everybody.