TODAY   |  July 18, 2013

Liz Cheney launches Senate run in Wyoming

The daughter of former Vice President Dick Cheney announced she will be challenging three-term GOP incumbent Mike Enzi for one of Wyoming’s Senate seats, while Wyoming Republicans speak out against her campaign, saying it’s “the wrong race at the wrong time.” NBC’s Kelly O’Donnell reports.

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>>> now to politics and the decision by liz cheney , the daughter of former vice president dick cheney , to run for the u.s. senate . it's a decision that's being met with stiff criticism in some corners. here's nbc's capitol hill correspondent kelly o'donnell.

>> reporter: bearing both her father's powerful name and no nonsense style, liz cheney jolted republican politics.

>> wyoming needs a strong voice in washington, someone who knows how to get things done and isn't afraid to fight for what's right.

>> reporter: but cheney , who turns 47 this month --

>> i believe it is necessary for a new generation of leaders to step up to the plate.

>> reporter: is trying to knock out a well-liked conservative, three-term incumbent, wyoming 's mike enzi , and he is a long time cheney family friend.

>> i fished with her dad. he and i have anchored the one-fly fishing contest before.

>> have you heard from the former vice president?

>> no, i haven't.

>> reporter: cheney is an attorney, a mother of five, and a former state department official. in 2012 , she moved back to wyoming after living many years around d.c. fellow wyoming republicans don't support her now.

>> i think that liz is fantastic, has a great future ahead. i just think this is the wrong race at the wrong time.

>> i wish that liz cheney had had a paycheck in wyoming from some time in her life.

>> reporter: cheney is expected to raise big money for the primary fight next year. enzi says that's not the wyoming way.

>> wyoming people don't like a long campaign. they don't like all the negative ads. i never do a negative ad. anybody that's from wyoming would know that.

>> reporter: for "today," kelly o'donnell, nbc news, the capital.