TODAY   |  July 15, 2013

3 key strategies for landing your next job

Nearly 200,000 new jobs were added to the U.S. economy in June, but for many, finding work is still difficult. Kathryn Minshew, CEO of The Muse; Nicole Williams of LinkedIn, and Bruce Tulgan, founder of RainmakerThinking, offer advice on how to score your next job.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> and welcome to today's job fair .

>> that's right. nearly 200,000 new jobs were added to the u.s. economy this june but there's still far too many americans without jobs. how do you land your next gig.

>> catherine is a recruiter and ceo of the nicole williams is linkedins career expert and produce is an executive coach and founder of rain maker. good to see you guys.

>> great to be here.

>> you have advice on getting your foot in the door . that's the first thing you start with.

>> that's the first step exactly. figuring out how to get the company's attention and that's through networking. it's one of the most effective and tried and true ways out there.

>> a lot of people aren't comfortable with that.

>> networking is a dirty word . i like to think of it as getting to know people. when you focus on interacting with people and understanding about them and letting them know what your goals are and understanding more about them it's much less intimidating.

>> what if you're unemployed. you say you don't have a job now. how do you expand the networking circle.

>> people tell me they don't think they have a network but you do it's the circle of everyone you know. your hairdresser, your former colleagues, your friends wives and husbands, et cetera . part of it is you putting yourself out there. going to networking events, industry events, contacting your alumni celebration. if you can't afford the registration frees you can work the registration table and that gives you an excuse.

>> decorate the booth a little more.

>> exactly.

>> nicole .

>> welcome to my booth.

>> very nice.

>> we're getting a little better.

>> so we're going to talk about the resume. dos and don'ts for the resume.

>> absolutely do is you want to have a connection to your social media platform. so if they are interested in you the first thing they'll do is google you. you want to help direct them to your professional profile by having a little hyperlink in there so they can quickly easily learn more about you. no address is necessary. this is one page where you really have an opportunity to put yourself forward as the best candidate. they don't care where you live frankly. volunteer work experience, especially for people that are unemployed, you know, this counts. employers count. volunteer work experience as legitimate work experience . detail it out. add your skills. be as specific as possible. add a number. if you accomplished something numbers do speak volumes. instead of being creative or organized, which the majority of people would state they are, you have to find a way of showing that you're that via the execution of an actual career goal.

>> so no more addresses like we used to have.

>> you want social addresses.

>> nice and tight.

>> yeah, in your social media you can detail it and have a more robust professional profile but on this page it's very targeted.

>> should you taylor a resume for each perspective employer.

>> yes, my resume should look like this is my resume for al roker instead of the rest of the world . the first thing that turns a company off is getting that standard resume that just looks like a standard resume. you have to learn about the company. follow the company that you're interested in working for. learn their language. go on their website and get the essence of who they are and reflect that back in the resume.

>> great. perfect.

>> and bruce, let's say you got a job offer. how do you negotiate salary and terms?

>> well, you have to remember that this is actually still the last stage of the job interview . so this is your opportunity to establish the set point for your compensation in the organization going forward. you want to get the best deal you possibly can but don't be too aggressive. you don't want to turn them off in the last stage of the process. the most important thing you can do is do your homework in advance.

>> can you negotiate things other than just salary? or do you want to stick to salary.

>> you can. but unless you're being aggressively pursued your best bet is to get a salary offer on the table. thr going to have a salary range they're expecting to pay. get that on the table. but that's why it's so important that you do your homework in advance so you can say my understanding is a position like this and company like this in this industry should pay between a and b and my skills and experience put me at the high end of that range because and you want to be able to finish that sentence.

>> thanks so much. catherine, nicole and bruce, thank you very