TODAY

TODAY   |  October 19, 2014

Twinkies to return to shelves next week

Eight months after a labor dispute ended in bankruptcy for Twinkie manufacturer Hostess, the sweet treats will be available once again starting next week after Hostess was purchased by two private equity firms. NBC’s Kevin Tibbles reports.

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>>> we are back now at 7:48. if you are one of the people bemoaning the loss of twinkies for the last eight months the iconic treats are about to return. here is nbc's kevin tibbles.

>> reporter: at the time it was unimaginable. the golden child of american confections, spongy, creamy, rumored to last forever without going bad. and then -- it was curtains.

>> could we soon see the end of the twinkie?

>> the twinkie apocalypse.

>> reporter: the future of these guilty pleasures may be crumbling.

>> is this really it?

>> this is it.

>> no more twinkies?

>> this is it.

>> reporter: a labor dispute and bankruptcy for twinkie manufacturer hostess depriving snack cake lovers of their daily dose. some folks even started hoarding them. peddled them on ebay, even petitioning the white house . but now a miracle. the guilty pleasure is back.

>> twinkies are coming back out on the shelf.

>> do you like cake?

>> reporter: they're calling it the sweetest comeback in the history of ever. hostess, bought by two private equity firms .

>> two, three, twinkies!

>> reporter: has returned with a full blown marketing bonanza. an online countdown. and cheery twinkie teams fan out across the nation heralding their arrival to stores next week. the response?

>> i miss my good old friend.

>> twinkies! rncht you're not going to do that are you?

>> no, sir.

>> now this is going to be like this.

>> reporter: and on twitter there really is christmas in july . thank you, lord of sugar. there is a god. nothing, it seems, lasts forever except of course the twinkie.

>> beautiful.

>> quite an experience for those people.

>> it gets better. on monday we will receive the very first delivery of twinkies from the only twinkie mobile in america. it will happen live right here in rockefeller plaza .