TODAY | July 10, 2013
>>> for control over the remote control is already fierce in your house, get ready for more because a new channel for dogs is about to make it's national debut. here's kevin.
>> reporter: it was bow bow wow wound to happen. right in your own living room. a tv network designed not for you, but for fiddo. dog tv is a 24 hour channel tested in san diego but come august 1st will be unleashed nationwide on direct tv .
>> when dogs are home alone. they're not cool with it. they suffer from stress.
>> it features a series of short videos designed to relax, stimulate and expose our four legged friends to all the things they do daily. folks at the humane society in california say they have already found it works.
>> we have noticed they have been much calmer.
>>> the goal, for you to be able to go to work and know that spar sparky isn't chewing up the furniture.
>> just what i needed. somebody else on the couch hogging the remote. keep your paws off it.
>> reporter: there are more than 78 million dogs in the united states so the potential audience is huge and profitable. satellite subscribers will pay $4.99 a month extra. but here in suburban chicago some wonder if it's encouraging poochs to stay put.
>> we have become a nation of couch potatoes . that's our owners and our dogs.
>> if dog tv is a hit. what's next? dancing with the dogs? puppy got talent? the bark? stay tuned. for today, nbc news, chicago.