Closed Captioning ON OFF apply | reset x Text Display Background Enhancements font Times New Roman Arial Comic Sans size T T T T color share link July 4th, 2013 New ad features puppy-operated Rube Goldberg machine The Beneful ad takes advantage of endless puppy energy, using adorable dogs to power a Rube Goldberg machine that pours out dog food. More video Sponsored Content Now Playing Are you ready for the 'pooch selfie?' Sponsored Content Now Playing This leopard's in a spot with his head in a pot Sponsored Content Now Playing #MakeADogsDay: Meet 3 dogs who are ready for adoption Sponsored Content Now Playing What is a quokka? 'Who Knew?' tests your zoo IQ NBC News Drupal Now Playing Oregon gunman died of self-inflicted gunshot wound Now Playing South Carolina Floods Force Boat Rescues Now Playing Refugee Shipwreck Survivors Honor Hundreds Who Drowned Now Playing BASE jumper Johnny Strange dies during wingsuit jump TRENDING Now Playing TODAY's Trending: Woman vs. bear vs. kayak Now Playing Catch up on the biggest stories of the week with The Download Now Playing Meet the winner of TODAY's Next Big Thing competition Now Playing Watch this dad wrestle his tot to a real wrestling audio track Most Watched Now Playing Sponsored Content Massive flooding pounds the Southeast Now Playing Sponsored Content Coast Guard looking for cargo ship that disappeared during Hurricane Joaquin Now Playing Sponsored Content TODAY's Trending: Woman vs. bear vs. kayak Now Playing Sponsored Content Kendra Hatcher murder: Suspected gunman arrested, warrant issued for 'planner' Now Playing Sponsored Content Oregon shooting gunman wrote hate-filled document found at scene Now Playing Sponsored Content Shooting survivor's brother: My sister asked doctor for bullet he removed Now Playing Sponsored Content Jenna's back! She says baby Poppy has 'completed our family'