TODAY

TODAY   |  July 03, 2013

How millennials see life differently from boomers

Psychologist Dr. Dale Atkins and Dan Schawbel from Millennial Branding discuss how the 80 million “millennials” have a different set of core values and attributes, including marrying later in life, and preferring unemployment to taking jobs they hate.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> there are 80 million of them out there, and they are taking over the country.

>> we're not talking about -- we're talking about millennials, also known as generation-y, the 20-somethings always texting and tweeting. they move from job to job and seem to be more laid back about life and seem to be very entitled.

>> she added that in herself. or whether you are one or you live with one, you may be surprised with what you're about to learn. here to explain the millennial generation are psychologist dale atkins, who's the other one, the lady is dale, and gen-y, 29-year-old dan . we have preconceived notions, we should say, about millennials.

>> i have two.

>> there's a bit of entitlement going on, a bit of selfishness going on, not as strong of a work ethic , are we on target?

>> media portrays them as narcissistic and entitled, but i think really differently.

>> really, show us some data, big boy .

>> most diverse generation, most educated generation, they would rather have meaningful work and freedom and flexibility over more money, and even though the economy has hurt them so bad with double unemployment rate versus the national unemployment rate , they are the most optimistic generation.

>> based on what, what is your data?

>> you feel like the whole lives are ahead of them and they can really make a difference in the world.

>> i think they've seen that they can. one of the things that's so incredible is, as dan says, they have the sense of optimism and see there are opportunities worldwide because they are always connected with the world and with one another of how they can make a difference. they've been affected by 9/11, they've been affected by all of the disasters in the world, by the recession.

>> they are resilient, you think.

>> they are resilient and rewarded for their creativity, which is one of the reasons as dan 's talking about when they get into a workplace, they want to be rewarded for their creativity and be able to be heard.

>> that's the optimum thing. when they get into a workplace, they can hardly get a job. i'm surprised there's optimistic. the ones i talk to are very discouraged.

>> instead of just getting a job, a lot are starting businesses or nonprofits. if they can't have meaningful work in their job and can't give back and the company doesn't give back to the community, they want to do their own thing.

>> some don't have a choice. i think the older generation, obviously, stayed in a job for 30, 40 years. it's interesting they are not afraid. there's a lot of jumping around from job to job and no fear, even in this bad economy, that they can get another one.

>> boomers stay 11 years, millennials just two.

>> why do you think they are willing to do that?

>> they are looking for opportunities where they feel they'll really fit in and be heard, as i said before, and where they'll feel challenged and they want to be able to have a sense of -- they are not so interested and dan has done so much research, on moving up the corporate ladder, but feel they can make a contribution. while they are at a job, often they are very intentional in their work, but they are also noticing what else is out there, and if something else suits them as they are growing, they are going to make another jump.

>> i can see it that way, but there's another way to look at it, as well. we are such a disposable world and we want everything like this. we see a lot of young people come through here who want our job right away, that want to start out little and do the jobs. there is some of that, which is an entitlement thing. wait a minute, you got to do the work to get the thing.

>> another interesting thing, millennials are my lillennials are forcing you to use technology to interact with them, so now all of us are becoming more narcissistic, we're putting our expression out there and letting people know what we're up to.

>> to your point, kathie lee , it's important one of the things people in an older generation can teach the millennials is what it means to be committed and work hard to get where you want to go so that it isn't that you walk in here and you're there. there's a possible wonderful interaction where both generations, all generations, can teach each other.