TODAY | June 29, 2013
>>> we hear a lot about celebrity rehab . a lot of times about celebrities going in and out, spending tens of thousands of dollars at a clinic, then they are back in again.
>> why are the treatment centers so sought after by the rich and famous? we have the story.
>> reporter: from the red carpet to rock bottom , so many celebrities that come to substance abuse, heading to rehab only to relapse axwan. checking into clinics that are like high end resorts. at $57,000 a month, promise in the malibu where britney spears , matthew perry and charlie sheen sought treatment has luxury treatment. the betty ford center near palm springs include keith urban , kelsey grammer and drew berry moor set you back $30,000 a month. the most notorious, lindsey lohan attended both centers and others. now the troubled actress is serving her seventh court ordered treatment at a boutique facility overlooking the pacific ocean .
>> it's a great place to meditate and forget about the external stres sors in your life and focus on yourself and healing.
>> reporter: for $68,000 a month, clients undergo detox and psychotherapy. they get a private room, three organic meals a day, a pool, a gym and an ocean view . i don't feel like i'm in a rehab facility here. i feel like i'm home.
>> that's what makes it special. you don't have a hospital, sterile environment.
>> reporter: does it acquire five star amenities?
>> when somebody walk sboos a treatment center on drugs and alcohol, they are looking for a reason to leave. here, we have gotten rid of all those reasons.
>> reporter: 95% of clients who get treatment stay sober. overall, a 70% success rate.
>> at what mark? is that six months, a year, forever?
>> brad is now an intervention specialist who works with treatment specialists.
>> if you bought into the promise one of these treatment centers has the magic pill, you probably need to pick up the phone and call someone else.
>> reporter: mckenzie phillips participated in celebrity rehab says luxury can't buy sobriety. if you don't have deep pockets, a no frills 12-step program can work as well.
>> the rules are the same for everybody. what you need to do to stay sober is the same whether you have $12 million or $1,000.
>> reporter: well known celebrity rehab success stories, robert downey jr . and demi lovato went to low key facilities. a room with a view awaits. for "today," nbc news, malibu.