TODAY | June 27, 2013
>> bad week to be a seal. as part of the campaign to promote its popular shark week series discovery channel releasing a new promo racking up thousands of views online. some say it's a little disturbing. others hilarious. you decide.
>> we are just moments away from releasing snuffy the rescued seal back into the ocean. and now you see it. snuffy's triumphant return.
>> whoa! of course, it's fictitious. no seals were actually harmed during this.
>> i think it's great. it's dark but great.
>> wow. not good.
>> it appeals to the discovery viewers.
>> and to the sickos.
>> best commercial ever.