TODAY | June 25, 2013
>>> into a huge success.
>> here with us, founder and ceo of stella and dot, as well as sharon epperson , cnbc's personal finance correspondent. good to see you ladies.
>> just the germ of an idea, a little tiny idea and it exploded into this terrific business. how did that happen?
>> well, i think it has to be not only a germ of an idea but a really big passion. that's what fuels you to take it from this inception to something that is real through execution and a lot of hard work. emphasis on hard work. i think a lot of people think they have to have the perfect plan to get started. but the reality is only until you get started do you evolve with the perfect plan with a lot of iteration, a lot of change.
>> lots of mistakes.
>> mistakes are what the middle looks like. then the road to success is paved with mistakes.
>> and learn from those mistakes and apply what you learn.
>> sharon, a lot of people would love to have a great business like jessica has but they are working in another job to pay the bills to have the insurance and they don't really have time to find their passion. so what should they do?
>> well, they should stay in that job and they should continue to build their reserve so that they can have this business. they should continue to build the business. it really does take hard work and it takes working two jobs at the same time to really --
>> i had another full-time job for over a year while starting that concept.
>> were you married? did you have children at the time or anything like that?
>> not with the first one but with the second i had a full-time job, i was pregnant with my first job and i worked nights and weekends for years to get it off the ground. no excuses.
>> someone said to me take 10% of your time and 10% of your income and put it toward your passion so the rest of it you're still working to make a living.
>> it adds up.
>> you might even want to put 20% to your passion. realize that if you lose the money because maybe the first business you start may not be successful, are you prepared to take that risk. a lot of people need to think about the risks involved as well.
>> there are a lot of jewelry companies out there.
>> could have been a detriment -- well, think of something else to do.
>> no matter what i do, there are going to be people around you that tell you all the reasons why it won't work. the nay sayers are everywhere. the important thing is to listen to them, find the kernel of truth in it and use it. we all have fear and we all have hope. you have to listen to that and make it be louder and believe in that and make it happen.
>> i also think that have you had great success because of your attitude of sharing. you guys do an awful lot to share what you you have with other people. i think that's important.
>> thank you.
>> that comes back to you, don't you think?
>> i think so. people want to see that you're genuine. that passion that have you, it will show through if you're genuine in giving back and also helping others. and do you so much of that and encouraging your sales associates, other women who want to get into this business. how do i start my own. don't feel that this is mine, imneat going to share. that's not going to help you grow.
>> well, congrats on all your success.
>> come see us again. we like to play games with you.
>> we're sorry.
>>> tomorrow we're going to keep learning how to sing, the hoda on your kotb song.
>> stop singing it!
>> we're going to talk with the founders of gilt. g-i-l-t. what?
>> do you the rest of it.
>>> if you're lactose intolerant like hoda and her kotb --
>> stop it!
>> but first, this is "today" on nbc.
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