TODAY | June 12, 2013
>>> we're back now at 7:49 with a question, does superman have what it takes for box office gold. jason kennedy takes a look at the buzz surrounding man of steel.
>> in my world it means hope.
>> well, here it's an s.
>> reporter: it's super man for a new generation. man of steel opening friday is a high okay tan reboot of the 75-year-old d.c. comic franchise. this is not your grandfather's super man. with the help of cgi the new man of steel is better, stronger and faster than ever before.
>> we are making superman for goodness sake. it's -- it's seriously cool.
>> cool but does it live up to all the hype.
>> it was incredible. awesome, amazing.
>> with a $200 million price tag there's a lot of pressure on the man of steel to fly high . especially after the last adventure on the big screen . 2006 's super man returns was box office kriptonite.
>> the superman character has been around since we were born but he's still a character that lives strong in people's imaginations.
>> but this time around with so many super heros on the big screen , will viewers head to theaters faster than a speeding bullet to see man of steel.
>> i don't think man of steel can approach what ironman made which is 175 million but i think a $100 million opening is not out of the question.
>> i've seen it four times.
>> i'll go see it again, absolutely.
>> this weekend's box office receipts will tell if superman is