TODAY | June 09, 2013
>>> princess madeleine of sweden is waking up a newlied with. she married a manhattan banker in stockholm.
>> and the wedding was the bride's fairytale ending.
>> reporter: princess madeleine walked up the aisle with her father, carl gustaf , her real-life prince charming struggling to keep back the tears. the children sang the traditional wedding march , then in front of royalty from across europe and beyond, the couple exchanged vows. hers in swedish. his in english.
>> tack madeleine emily josephine --
>> reporter: the swedish princess chose to marry in her hometown of stockholm, but the couple live in new york city where they first met and fell in love . the groom, chris o'neill, a british educated banker.
>> he's interesting. he's intelligence. he's charming. very sort of james bondy . the american james bond . when i was in new york , he had all the girls running after him.
>> reporter: 30-year-old madeleine once known as the party princess hasn't always been lucky in love. she dated lawyer jonas berkstrom for eight years, but it ended amid of swirl of headlines alleging he had cheated on her. the princess fled to new york , landing in the arms of her now husband. the fourth in line to the throne, madeleine likely will never be queen, but all of sweden is buzzing about this royal match. the jewels glittering, the gowns elegant, queens and kings, princes and princesses decked out in all their finery. the dress by valentino, it was princess madeleine and her dashing husband who were the center of attention. guests travelled by boat to her impressive family home for the reception. after the honeymoon, the happy couple will return to life in new york . he's chosen not to become a prince, but just like any good fairytale, everyone expects them to live happily ever after. for "today," anna bell roberts, nbc news, london.