TODAY   |  May 30, 2013

How many hashtags in a tweet is too many?

From hashtags and vacation photos to food porn, social media maven Randi Zuckerberg answers the question of how much is too much when it comes to etiquette in a digital world.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> this morning on "today's" tech. today's modern world from too many hashtags to excessive food. our friend randy zuckerberg, ed or the in chief of dot complicated. you'll forgive me. i have mud in my teeth.

>> i'm really impressed at how quickly and how well you cleaned up. looking great.

>> that was in a three-minute commercial break. towel off, underneath the surface, it's not pretty. let's talk some business here. talking about oversharing. also as summer comes upon us , disconnecting on vacation. what's the appropriate level of disconnection?

>> you know what, i think people should 100% disconnect on their vacation. in this 24/7 connected world, we seem to have forgotten that vacation means relaxing. destressing, disconnecting. and a lot of studies show that people who completely unplug on vacation are more productive when they come back to work.

>> isn't it hard, though, to just turn it off? we're so programmed to take a picture of what we see and tweet it out. how do you pull the plug completely?

>> we are actually so addicted to our devices that there's all these reports show you're literally addicted. it's really important to have that discipline that first day might be really tough, but few days into your vacation, you'll be happy you did it.

>> we're strong enough, we might be able to do it. socially gold asks, is hosting food porn overdoing it? what is food porn .

>> we should clarify, that's not actually pornography. it is people who just are incessantly posting their dinner, what they're cooking, what they're eating, what they're drinking. people who, you know, may be amateur food critics who are like look at this tuna fish sandwich , look at this, so awesome. i think we've all probably been guilty of it am some point or another.

>> is there an appropriate level? it's one thing if you made something, you want to share it with your friends.

>> a special occasion .

>> but not every meal.

>> i think everything in moderation for sure. and some sites like instagram and pinterest are great because people want a stream of photos there. that's a great place if you need to post the food. some restaurants are banning food photography .

>> that's right.

>> because it's gotten so out of hand. you have people who go into restaurants and stand on their chairs to get the perfect food photo. it's really disruptive to everyone else in the restaurant.

>> that goes too far. standing on the chair. let's move on to hash tags. we've gotten very excited about them. perhaps a little too much. how many hashtags is too many hashtags in an instagram or tweet. marshmall marshmallow, smarty, snack and food porn .

>> the urban dictionary has a word, hashtagdict. i think if you're using a descriptive noun or at an event where there's an actual hashtag, it's great. if people want to use the hashtag, randi and willie rock, or they should win an emmy for this segment. those are two ideas. but if you're using that, totally appropriate. but using hashtags like food epic, awesome. that's overkill.

>> if everything is epic, nothing is epic. the most connected tech savvy generation in history does not know how to mail a letter. in fact, the writer found snail mail a mystery.

>> is that true that young people consider a letter anymore?

>> it's so funny. this generation is so digitally savvy, they seem to have lost some of the fundamentals. i was talking to a mom yesterday who was telling her son he should write a handwritten letter to the interviewer who helped him get his job. he's like, no, mom, i'll send a thoughtful e-mail. and he's right, mom, a handwritten letter is the way to go.

>> we both sounded very old. do young people write letters?

>> when we were young.

>> the quill pen .

>> i think the fact that so many people are sending e-mails, if you send that handwritten letter, you'll stand out above the noise in the crowd.

>> one more for you. recently posted about friends who do crazy things online. complaining, bragging, sharing political views , spoiling show finales. a lot of us have friends who do that. how do you tell your friends they're annoying online?

>> i know. it's very awkward. we have that friend who goes on the random political rants online or too lovy dovy pda with the significant others. it's really interesting, facebook gives you controls you can dial people down in your ne newsfeed so you don't have to confront them. but i think it's a good rule of thumb to think just because we all have this giant megaphone of social media doesn't mean that we need to post every single thought that comes into our mind.

>> i like that concept, dialing your friends down a little bit. try that in real life .

>> like if you're talking to someone and you're like --

>> i think we won that emmy you were talking about.

>> i think so, hashtag.

>> always good to see you.