TODAY | May 27, 2013
>> we're talking barbecues. how about visiting the woodstock of pork first? nbc's kevin tibbles got the chance to belly up to bacon fest 2013 .
>> that's not a play.
>> reporter: an event so buzzed about, so highly anticipated, the ticket s sold out in mere minutes.
>> i was online. it was like getting to see the rolling stones .
>> reporter: all four --
>> bacon ! bacon ! we love bacon ! we love bacon !
>> reporter: welcome to baconfest 2013 .
>> hands up if you love bacon .
>> reporter: a day where aficionados and enthusiasts assemble in appreciation of america's favorite cured meat .
>> we're going to do everything. we wore stretch pants. cowboy baby
>> reporter: some wear their bacon devotion on their legs.
>> i've loved bacon all my life.
>> hello, bacon nation.
>> reporter: some of chicago 's finest chefs put their culinary chops to the test to create new twists on old favorites. and compete for the coveted golden rasher.
>> i'm always bringing my game.
>> it is pretty competitive.
>> reporter: call it a sooey smackdown. from sweets -- i don't think of bacon when i think of dessert.
>> it's the best bacon cupcake you'll ever have.
>> reporter: it might be the only bacon cupcake i'll ever have. to savory --
>> pork shoulder and bacon hamburger.
>> reporter: -- to -- what's that?
>> this is bacon snow.
>> reporter: who knew all these modest strips of deliciousness could be elevated to this?
>> i also think that people have strong associations with bacon about happiness, comfort, childhood.
>> reporter: nearly 3 tons of bacon is served in this single-day event.
>> it is every man's meat.
>> reporter: but all this pigging out is for a good cause. $50,000 goes to the chicago food depository to help feed the homeless.
>> peace, love and bacon .
>> reporter: while one day just isn't enough for some --
>> every day should be bacon day.
>> reporter: -- after a day of lip smacking, finger-licking indulgence, it's probably time for this little piggy and this one to go home. for "today," kevin tibbles, nbc news, chicago .
>> what a tough assignment this