TODAY   |  May 11, 2013

Family who lost daughter turns heartbreak into hope

The Storch family has started the organization Taylor’s Gift, an organ donor registration site, in memory of their daughter who died in a skiing accident in 2010, when she was just 13. “This starts with a tragedy...but so many beautiful things came out of it,” said father Todd Storch. NBC’s Janet Shamlian reports

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>> we begin this half hour with a touching story. parents heart broken after losing their daughter in a tragic accident, finding a way to help others. as janet shamlian reports it was their way to change lives while maintaining a bond with their daughter.

>> reporter: it looks like the perfect mother's day weekend, a family together. but for the storches there is always someone missing. their oldest child, taylor , who died in a skiing accident in 2010 when she was just 13.

>> does it feel like three years?

>> yes and no. sometimes it feels like yesterday and sometimes it feels like --

>> another lifetime.

>> another lifetime. trophies still in here.

>> reporter: when tara looks at her daughter's bedroom she is reminded taylor would be 17 now, about to finish her junior year.

>> think about it every day. i see her friends driving. i see prom pictures being posted and home coming moms and everything that goes into being 17. and i had plans with her.

>> an unimaginable loss, but a gift for the five people who received taylor 's organs. and the storches themselves say they found what would seem impossible a silver lining .

>> this starts with a tragedy. it starts with a really bad thing. but so many beautiful things came out of it.

>> reporter: a journey they've documented in the book " taylor 's gift" about their daughter and the toll of her death but also this. how within their pain, they found new purpose.

>> when faced with that situation we knew it was the right choice for our family. and also because of the type of child taylor is -- was. giving, caring, other centered. we knew it would be something she would have chosen.

>> reporter: taylor 's has helped more than 12 million people register to be a donor. they helped me sign up right from my phone.

>> fantastic.

>> reporter: and her favorite color is now taylor blue. a nail polish with sales funding scholarships. their work is the glue that kept the family going. 14-year-old ryan and 12-year-old peyton, by speaking out, want others to think about organ donation if the unthinkable ever happens.

>> we were able to make the world a little bit better than how we found it, so we have to be grateful for that.

>> reporter: a family turning personal heart break into hope for millions of others. it is, they say, taylor 's gift. for "today" janet shamlian , nbc news.