TODAY | May 11, 2013
>> we begin this half hour with a touching story. parents heart broken after losing their daughter in a tragic accident, finding a way to help others. as janet shamlian reports it was their way to change lives while maintaining a bond with their daughter.
>> reporter: it looks like the perfect mother's day weekend, a family together. but for the storches there is always someone missing. their oldest child, taylor , who died in a skiing accident in 2010 when she was just 13.
>> does it feel like three years?
>> yes and no. sometimes it feels like yesterday and sometimes it feels like --
>> another lifetime.
>> another lifetime. trophies still in here.
>> reporter: when tara looks at her daughter's bedroom she is reminded taylor would be 17 now, about to finish her junior year.
>> think about it every day. i see her friends driving. i see prom pictures being posted and home coming moms and everything that goes into being 17. and i had plans with her.
>> an unimaginable loss, but a gift for the five people who received taylor 's organs. and the storches themselves say they found what would seem impossible a silver lining .
>> this starts with a tragedy. it starts with a really bad thing. but so many beautiful things came out of it.
>> reporter: a journey they've documented in the book " taylor 's gift" about their daughter and the toll of her death but also this. how within their pain, they found new purpose.
>> when faced with that situation we knew it was the right choice for our family. and also because of the type of child taylor is -- was. giving, caring, other centered. we knew it would be something she would have chosen.
>> reporter: taylor 's gift.org has helped more than 12 million people register to be a donor. they helped me sign up right from my phone.
>> reporter: and her favorite color is now taylor blue. a nail polish with sales funding scholarships. their work is the glue that kept the family going. 14-year-old ryan and 12-year-old peyton, by speaking out, want others to think about organ donation if the unthinkable ever happens.
>> we were able to make the world a little bit better than how we found it, so we have to be grateful for that.
>> reporter: a family turning personal heart break into hope for millions of others. it is, they say, taylor 's gift. for "today" janet shamlian , nbc news.