TODAY | May 10, 2013
>> the size is perfect.
>> reporter: with her wedding weeks away, floret needs a dress that won't break the bank .
>> yes. which brought her to this bridal boutique where the prices start at just $100, almost all from the diy design site etsy.
>> i think the web probably had 90% to do with me starting my business. almost every one i found online.
>> reporter: in fact, more brides these days are going digital to help match their bridal dream with their budget. 59% of brides use sites like pinterest, facebook and instagram for inspiration. 68% use technology to text or post videos during dress fittings, and 61% download wedding apps to help keep plans in place.
>> she has a great amount of platforms and places to go to find inspiration and quickly share it and organize it.
>> because we're in love and weddings are pretty.
>> reporter: ashley and noel are so budget conscious they started planning before they get engaged.
>> trying to get a head start on the plan so long we have time to pay things off and what we want. you have decoration and colors.
>> reporter: they use pinterest to gather ideas asking guests to help build playlists on spotify instead of paying for a dj, even studying an online tutorial how to make paper flowers for the wedding.
>> to make flowers you might spend $1,000 on. obviously we're going to do different things. you might lose your sanity. i'm so in love with you
>> reporter: before noel has even popped the question. what's the time line ?
>> in september i said we'll be engaged within a year. how sweet it is to be loved by you
>> reporter: leaving plenty of time to plan and save for the big day . for "today," ana navaz, nbc news, silver spring , inned md.