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TODAY   |  April 30, 2013

New details released in case of missing Mich. mom

Police in Norton, Mich., have released video of a minivan they believe may have driven away Jessica Heeringa, 25, who went missing late Friday night from her shift at an Exxon gas station. NBC’s Ron Allen reports.

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>>> police in michigan hope tips from the public will lead to clues in the disappearance of a young mother. nbc's ron allen is in norton shores , michigan , with the latest. ron, good morning.

>> reporter: good morning to you. jessica haringer was working at that gas station by herself friday night when she disappeared. witnesses told them he saw a man drive off with her in a silver minivan. police have no idea who that suspect is. jessica's picture is posted everywhere around the small town in western michigan . a 25-year-old mother engaged to be married, working at a gas station to support her 3-year-old son.

>> she would never leave that little boy . it would never happen.

>> muskegon 911. where is your emergency?

>> reporter: a motorist alarmed by what he found at the station called 911.

>> there is nobody here. it wouldn't allow me to pump gas. i walked inside. there's nobody.

>> reporter: police found no sign of a struggle and think heeringer was lured outside. the cash register was full, her car, keys and purse still there.

>> we assume it could have been somebody she knew.

>> reporter: police released video of the vehicle moving in the upper right hand corner. a silver chrysler minivan caught on camera not far from the crime scene as the suspect drove the young mother away. the gas station didn't have security cameras unfortunately. police say they have received hundreds of tips and the family is desperate to keep the story in the spotlight. they plan to hold a candlelight vigil later this evening right here. natalie?

>> ron allen in norton shores , michigan . thank you.